Muirhouse Housing
Key Result
Community Engagement
The Problem
Muirhouse Housing Association needed to effectively communicate important updates, initiatives, and community stories to their residents. Traditional text-based newsletters were suffering from low engagement, and they needed a more modern, accessible way to connect with their local community in Edinburgh.
The Process
We developed a community-focused video content strategy that put the people and the local area front and center.
- We produced high-quality, approachable video updates featuring key staff members to build familiarity and trust.
- We captured community events and resident stories to foster a sense of belonging.
- We ensured all video content was properly captioned for maximum accessibility across their digital platforms.
The Results
The transition to video significantly increased resident engagement. The housing association is now able to deliver critical information more effectively, and the professional visual storytelling has strengthened their relationship with the Muirhouse community.
Ready for similar results?
We help organisations across Scotland communicate effectively.
Book a Discovery Call